tag:blogger.com,1999:blog-5541500.post1668491744199111364..comments2024-03-29T11:29:58.276+09:00Comments on BigHominid's Hairy Chasms: Kiefer's back in businessKevin Kimhttp://www.blogger.com/profile/01328790917314282058noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-5541500.post-57791343968664343542012-04-09T07:22:08.524+09:002012-04-09T07:22:08.524+09:00Very, very informative. Thanks!Very, very informative. Thanks!Kevin Kimhttps://www.blogger.com/profile/01328790917314282058noreply@blogger.comtag:blogger.com,1999:blog-5541500.post-40157953750418099832012-04-08T22:42:02.792+09:002012-04-08T22:42:02.792+09:00How to understand Nielsen TV ratings.
Understand...<a href="http://media.about.com/od/televisionandradio/ht/How-To-Understand-Nielsen-Tv-Ratings.htm" rel="nofollow">How to understand Nielsen TV ratings.</a><br /><br /><br /><a href="http://www.pressplus1.com/television/understanding-tv-ratings" rel="nofollow">Understanding TV ratings.</a><br /><br /><br /><a href="http://www.thinktv.co.nz/about-tv/the-business-of-tv/understanding-tv-data/" rel="nofollow">How Nielsen is bamboozling New Zealand.</a> Nielsen is using 600 homes to measure the viewing habits of well over 4,000,000 people (same is how they do it in all countries) without getting much, if any, information from bars, dorms, prisons, or any other local where large groups of people gather together and watch TV.<br /><br />Another <a href="http://en.wikipedia.org/wiki/Focus_group" rel="nofollow">weaselly tool used in television</a> is the wonderful focus group made of paid, big city, out-of-work, respondents. "The Simpsons" take a swipe at focus groups in their <a href="http://mywebsite.com" rel="nofollow">The Itchy & Scratchy & Poochie Show episode.</a>John from Daejeonhttps://www.blogger.com/profile/08431973044799010218noreply@blogger.comtag:blogger.com,1999:blog-5541500.post-7154029932300626572012-04-08T16:15:00.240+09:002012-04-08T16:15:00.240+09:00I wish I understood the arcana of TV ratings. Can...I wish I understood the arcana of TV ratings. Can you suggest any sources for me to read up on that topic?Kevin Kimhttps://www.blogger.com/profile/01328790917314282058noreply@blogger.comtag:blogger.com,1999:blog-5541500.post-19261707305120994722012-04-08T04:39:57.873+09:002012-04-08T04:39:57.873+09:00Sorry, those aren't fractions but actually rat...Sorry, those aren't fractions but actually <a href="http://mywebsite.com" rel="nofollow">ratings and shares of the TV audience</a> watching or, in this case, not watching "Touch" over the last three weeks.<br /><br />The most important fact is that "Touch" is in the most desirable position in television--leading out of the number 1 show on television, "American Idol" on one of the two most heavily watched nights of the week. But losing over half of "Idol's" 10.8 rating and 16 share (5.0/9 for "Touch") is a certain death sentence. Which is why "Bones" has been renewed for an 8th season and "The Finder" (The "Bones" spin-off) is burning off episodes in the wasteland of TV timeslots (Fridays and Saturdays). "Bones" is able to keep a much greater percentage of "Idol's" audience (70%ish) while "The Finder" was pulling "Touch" numbers (sub 50%s)just a month or so ago in the same Thursday timeslot.<br /><br />What makes even less sense for commercial network television is that in this day and age (dvrs and streaming), just how many viewers are even watching commercials at all anymore? I know I haven't in about 14 years other than when I watch the Super Bowl, and I'm sure that number keeps on getting larger and larger every day thanks to technology.<br /><br />After working in the business for several years (and loving television all my life), I can pretty well say that Nielsen has been getting away with one hell of a Ponzi scheme for well over 60 years now as they have been the only game in town running these convoluted numbers based on a very small sampling of highly suspect viewers for all that time.John from Daejeonhttps://www.blogger.com/profile/08431973044799010218noreply@blogger.comtag:blogger.com,1999:blog-5541500.post-84960621248871984982012-04-07T14:39:07.928+09:002012-04-07T14:39:07.928+09:00I've never understood TV ratings. If these fr...I've never understood TV ratings. If these fractions are to be taken literally, then<br /><br />Week 2: 7.3/13 = .562<br /><br />Week 3: 5.8/10 = .580<br /><br />Week 4: 5.0/ 9 = .556<br /><br />Are we looking at a huge variance? True: I doubt this show will prove as compelling as "24" was, so it doesn't surprise me to learn that it might be nose-diving. But <i>is</i> it, in fact, nose-diving?<br /><br />Meh. In any case, I'll watch the other episodes in my queue and see for myself whether the show has been able to stay worthy of its lofty (if soft-headed) premise. As for Mr. Sutherland's ego, well... I think he's a fine actor, but I haven't been tracking his salary demands. I did see, however, an article about the director of "The Hunger Games" demanding higher pay to direct the sequel. Can't blame people for not wanting to get steamrollered. We can't all be Sylvester Stallone, who worked for union scale when he did "Copland."Kevin Kimhttps://www.blogger.com/profile/01328790917314282058noreply@blogger.comtag:blogger.com,1999:blog-5541500.post-68924238524909606842012-04-07T13:29:31.303+09:002012-04-07T13:29:31.303+09:00Sorry to be the bearer of bad Kiefer news, but I t...Sorry to be the bearer of bad Kiefer news, but I think you need to be getting ready to say <a href="http://www.tvmediainsights.com/2012/04/friday-april-6-2012/" rel="nofollow">good-bye</a> to "Touch."<br /><br /><br />The important part of that link: "In episode four news (and its third original telecast in the Thursday 9 p.m. hour), lead-out drama Touch with Kiefer Sutherland slipped to a series-low 5.0/ 9. Comparably, that was down by 14 percent from one week earlier, with retention out of the 8:30 p.m. portion of American Idol (10.8/18) of just 46 percent. Three-week overnight track for Touch: 7.3/13 – 5.8/10 – 5.0/ 9."<br /><br />I guess at this point he is still hoping that next year's planned "24" movie is still green lit. Well, that's if he can put his ego aside and take the single-digit millions the producers want to pay him instead of the megamillions he thinks he is worth. I'm hoping that he is touched by his "Touch" ratings and takes what in currently on the table and does the movie.John from Daejeonhttps://www.blogger.com/profile/08431973044799010218noreply@blogger.com