As much as I've voiced my dislike for Itaewon on this blog, I'm also not that big a fan of the Gangnam section of Seoul, and this is one reason why: it's way, way too self-conscious, too full of itself. PSY's song was a parody of this mentality, and Gangnam co-opted PSY's parody and turned it into an earnest endorsement of the district. Good Christ.
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