Compulsively signing up for a gazillion different social-media services (about.me, etc.) is just a vain way of grabbing for immortality, of scattering into the ether pieces of ourselves that will remain long after we're dead. The problem is that these pieces will just get buried under an unceasing, diarrhetic torrent of big data. Our destiny isn't to disappear so much as it's to be interred and forgotten. A bit like how things work in reality: the world moves forward; we turn to dust, recede, and fade from memory.
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