This gave me a chuckle:
People do a lot of lobster jokes about Jordan Peterson because, in his book 12 Rules for Life, he devotes a chapter to talking about dominant and submissive behavior among lobsters as an evolutionary analogue for winners and losers among human beings. In a now-infamous interview with British journalist Cathy Newman, Peterson listened to Newman as she clumsily tried to reduce Peterson's ideas to the behavior of lobsters. I imagine that that's where the lobster obsession began.
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