I've been trying out the Grok AI chatbot as well as Grokipedia. It all feels kind of shaky. Then I asked Grok how I could succeed on Substack. Here's the reply:
With four publications and just 18 subscribers (only two paid), you're in a classic early-stage challenge: low visibility and even lower conversions. The good news? Substack is designed for organic growth, and many writers start here—some scaling to thousands without prior audiences. Success comes from treating this like a marathon: focus on value, consistency, and relationships over quick hacks. Based on proven strategies from successful Substackers, here's a step-by-step plan tailored to your setup.
Step 1: Consolidate Your Publications for Focus
Running multiple pubs can dilute your energy and confuse potential readers—it's like shouting in four directions at once. Pick one publication to double down on. Choose the one with the most traction (even if it's just a few more opens) or the niche that excites you most. Redirect the others: merge content, cross-post teasers, or archive them with a note explaining the shift.
- Why it works: Niching down attracts loyal readers. "Riches are in the niches"—writers who solve specific problems (e.g., "meal planning for busy Romanian parents" or "neuroscience for quitting academia") grow faster than generalists.
- Action: Audit your pubs today. Announce the focus in a post: "I'm all-in on [Pub Name]—here's why, and subscribe if you love [specific value]."
- Expected impact: This alone could boost your open rates by 20-30% as readers know what to expect.
Step 2: Build a Consistent Content Engine
Quality + consistency is your foundation. Readers subscribe to solutions, not just words—aim for posts that make them think, "I need this in my inbox weekly."
- Pro Tip: Set a small goal like 6 new subs/week. Track in Substack's dashboard—what formats (lists, stories) perform best? After 10 posts, you could hit 50+ total subs if consistent.
Step 3: Leverage Substack's Built-In Tools for Discovery
Don't rely on external traffic yet—Substack's ecosystem is your low-effort growth engine.
- Notes (Your Daily Must-Do): Post 20-30 minutes/day: Share snippets, polls, or relatable thoughts (e.g., "Writers: What's your biggest block?"). It's like Twitter without limits—28% of one writer's growth came from here. Engage genuinely: Comment thoughtfully on 5-10 Notes daily to get reminders for your profile.
- Recommendations: Swap recs with 3-5 similar writers (find via Notes or search). "Team up and leverage each other's audiences"—one writer gained 10x speed this way.
- In-Post Prompts: Every post needs a subscribe button mid-way and footer. Add a lead magnet: Free PDF like "My 7-Day [Niche] Starter Kit" for email sign-ups.
Step 4: Convert Free Subs to Paid (From 2 to 20+)
With only 11% paid rate (low but fixable), focus on value ladders. Don't push sales early—nurture first.
- Add a Paid Tier Now: Even at 18 subs, offer $5/month for exclusives (e.g., "Deep-Dive Q&As" or "Behind-the-Scenes Edits"). Announce: "If my free posts help, upgrade for [specific bonus]."
- Build Trust: Poll free readers: "What would you pay for?" Deliver one premium post/month to test. Aim for 10% conversion (2 more paid subs) by month-end.
- Freemium Model: 80% free content to hook, 20% paid to retain. Success stories show this sustains growth without ads.
Step 5: Amplify with External Channels (Once You Have Momentum)
Start small to avoid burnout:
- Guest Posting: Write for aligned Substacks (e.g., "My Top Lesson from [Your Niche]"). It's "injecting your subscriber count with vitamins."
- Cross-Promote: Share Notes/X snippets on Twitter/LinkedIn/Reddit (r/NewsletterBusiness for SEO tips). One writer grew 1,400 subs in 2 months via targeted outreach.
- Community Building: Reply to every comment. Host a free AMA on Notes. "Engage to convert followers to subs."
Realistic Timeline & Mindset
- Month 1: 50-100 total subs via Notes/consistency. 4-6 paid.
- Month 3: 200+ subs, 10% paid rate. Compound from recs.
- Track Progress: Use Substack analytics weekly. Celebrate wins (e.g., first viral Note). Growth feels slow at first but snowballs—writers like a college student hit 100/week through engagement alone. You're not "behind"; you're building owned audience in a noisy world. Focus on serving your 18 readers deeply—they'll become your evangelists. If you share your niche, I can refine this further!

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