It's pretty bleak on Substack for grammar writers.
Many grammar writers don't even seem to write about grammar; they write instead about staged readings and other performances, or they make personal announcements, or they write so infrequently (despite having what looks to me like an enviable number of followers) that I can see why their Substacks look so, bleak, empty, and moribund. Writing about grammar isn't for the timid, it seems. Here are some examples from a cursory search.
Filth & Grammar (sounds right up my alley, but alas...)
Subscriber numbers: 574
Last four posts: 11/26/24, 10/3/23, 5/30/22, 10/6/20
Recent article titles: "F & G Morphs," "Get Class in October!", "Finding Filth & Grammar," "Solitary Refinement for the Comics Enthusiast"
The Angry Grammarian (we are an angry bunch: people piss on the language)
Subscriber numbers: 1.3K+
Last four posts: 3/7/25, 11/25/24, 10/30/24, 10/16/24
Recent article titles: "New Works from the AG Fam," "An AG Guide to Not Bungling Your Holiday Cards," "The Punctuation Heard—or Imagined—'Round the World," "Could the Election Be Swung by the Passive Voice?"
Grammar Teacher (this better be good)
Subscriber numbers: 371
Last four posts: 2/22/22, 1/11/22, 12/15/21, 11/19/21
Recent article titles: "Coming Soon," "Aircraft Technical English," "Back at Last," "Free Job Vocabulary Book"
The Bad Grammar Bulletin (see the mistake in the title?)
Subscriber numbers: 967
Last four posts: 5/10/26, 5/4/26, 4/27/26, 4/20/26
Recent article titles: "The BGB for May 10th," "The BGB for May 4th," "The BGB for April 26th," "The BGB for April 19th"
At least that last Substack seems to be up to date and still productive. Let's see what its most recent article has to say:
The child woke up at two o’clock in the morning screaming his head off and demanding his grandfather, who lives fifty miles away and comes to visit twice a week, never at two o’clock in the morning. Lot of caffeine in my future for today. I wonder what the little guy was dreaming about.
Wow, that's disappointing. Not a thing about grammar—just a narrative followed by a brief, personal update under a picture, like in a blog. On the upside, the tone seems friendly enough, but I don't know whether that friendliness works for or against the stereotypical image of the perpetually angry/exasperated grammar Nazi disgusted with the mentally sloppy canaille that surrounds him. I'd vote against. We should be a bitter bunch.
So, based on this very superficial exploration of the grammar-scold side of Substack (there are, admittedly, many, many more "grammar" channels to look through, but who has the time?), it seems I'm one of the few people actually on task and doing focused work explicitly on grammar. Most of the so-called "grammar" Substacks are about things other than grammar, and quite a few seem to have been abandoned. So that's reassuring for me: I think I'm providing quality content for those who subscribe for free and for those who bother to get a paying subscription.
But after all that I've gone through regarding the title of my new ebook, I'm sensitive to the fact that my main Substack's name is BigHominid's Many Flavors (vague at best, and promising, but is it tempting enough to draw folks in?), and Bad Online English is only a subsection of a section I've labeled The Superficial (because it's free content and not that deep, i.e., it's not a curriculum and doesn't have any tests/quizzes). So I may have to set about renaming my supercategories, categories, and subcategories with better, punchier titles. Luckily, changing the banner (yet again!) ought to be easy enough since I have the original, layered Photoshop document. Only one layer to change.
I did see that one of the above-named grammar sites had an interesting short essay from 2024 about the advent of the 18th edition of the Chicago Manual of Style (a.k.a. CMOS), and how the writer is more of an AP guy (referring to the Associated Press Stylebook). It was an interesting little quickie of a piece but about as rib-sticking as a marshmallow.
Upshot: I don't think I'm doing anything wrong in terms of content generation. Compared to these jokers, I'm a fucking machine when it comes to churning out content. There's room in the market for someone like me, for my particular voice. I don't see any significant contributions coming from any of the above publications. But I do need to work on my marketing, which is something I've always been shit at. Whoring yourself ain't easy.
I was prompted to look these sites up because I watched a video about increasing engagement on Substack, and the guy (who was apparently giving an interactive webinar at the time) said that leaving short comments on various pages is as valuable for getting engagement as publishing your own longer-form content is. Something clicked in my head, so I started searching out like-minded Substacks. Alas, the above publications are what I found, and if most of them are now inactive, then why bother commenting on them?
Well... the good fight goes on. Language deserves its defenders. I'm not a perfect defender and make my share of mistakes, but fewer and fewer of us defenders—however flawed—are left to hold the glaive of Law against the Earth.





"Most of the so-called "grammar" Substacks are about things other than grammar, and quite a few seem to have been abandoned. So that's reassuring for me: I think I'm providing quality content for those who subscribe for free and for those who bother to get a paying subscription."
ReplyDeleteIs it reassuring, though? I don't mean to be the glass-half-empty guy, but the first thing I thought when I read that was: "Oh, so people start grammar-related Substacks with the best of intentions, but they eventually peter out." And you don't know when they got all those subscribers--they could have gotten them after they abandoned grammar for more prosaic posts. I'm not saying that this is necessarily the case, but it seems there's a decent possibility that there isn't quite the market that you might think for a Substack that yells at you about your grammar all the time.
I don't mean to be the glass-half-empty guy, but
ReplyDeleteAs the Starks say on the TV version of Game of Thrones, everything before the "but" is horseshit. I'd say: Own your ardhasunyata (half-emptiness)!
I'm not sure, after my brief survey, if even one of those Substacks was really about grammar at all. I admit I didn't read every single entry in each case, but I saw enough to see (1) lack of earnestness in effort (long intervals between posts, with most posts stopping by 2025 or before) and (2) a distressing lack of topicality (I thought the topic was grammar based on the Substack titles). And I find that weirdly reassuring: This is my competition?
Sure, you're right that the market for grammar scolds is probably small. I'll probably never reach the heights of Grammar Girl, Grammarphobia, or GrammarBook.com, but a man can dream... even as I add other content to my paid Substack to entice non-grammar-y folks into my lair (photos, games/puzzles, essays/articles/stories, and very soon videos).
As for the "yells at you about your grammar" thing, well, that's the Bad Online English content, which is free. And it's always yelling about other people's grammar (memes). I try not to castigate the reader as much as I engage in some self-righteous finger-wagging about memes, and when people write in with comments (Scott, Robert, John), I remain polite. Can't scare off my customer base. Besides: it's better to wag a finger than other extremities. Glass half-full.
I think we all know that when someone says "I don't want to be X guy," they are then going to proceed to be X guy. It's rhetoric.
DeleteI do kind of get why you would reassured by the lack of actual grammar in those other Substacks. But I would say: No, it's pretty obvious that they are not your competition. I have no idea who your actual competition is, of course, because I know nothing about the Substack ecosystem. The glass-half-full guy sees this as a blue ocean; the glass-half-empty guy (that would be me) sees this as a blue puddle.
And BOE does indeed yell about other people's grammar, but what if your viewers write the same way? I can imagine someone coming along, reading the latest BOE, and taking it personally (there are some very sensitive people out there). Honestly, you should probably lean into that and rename your Substack something like "Old Man Yells at Clouds" and have the clouds labeled "Bad Grammar." Or, if you want to be slightly less blatant about the reference to The Simpsons, maybe: Old Man Yells at Bad Grammar. (It's more funny if you're a crotchety old fart.)
Agree with you about the name. Yours sounds like a cookery blog or something to do with primate studies. Grammar Girl, Grammarphobia, and GrammarBook.com all have something very obvious in common. Make friends with them, also... You have gargantuan output levels but, as with textbooks, most money is usually made at entry level studies. Then get them hooked for the long game. To be harsh, you're perhaps like the brilliant ex-sports star-turned coach who can't understand why his charges are unable to do what he can easily. I reckon there is room for a didactic grammar master like yourself amongst all the slop, but maybe you have to travel down a little to meet the mortals at their novice levels...
ReplyDeleteI've got some ideas now....
Delete