Here's what a real man sounds like:
Before flying to Surabaya to pay his respects to the families, AirAsia group CEO Tony Fernandes tweeted, "My heart is filled with sadness for all the families involved in QZ 8501. On behalf of AirAsia my condolences to all. Words cannot express how sorry I am."
Fernandes, the founder and the face of AirAsia, and a constant presence in Indonesia since the tragedy started unfolding, said he planned to travel to the recovery site on Wednesday.
"I have apologized profusely for what they are going through," he said of his contact with relatives. "I am the leader of this company, and I have to take responsibility. That is why I'm here. I'm not running away from my obligations."