Tuesday, May 31, 2011

back to da grind

Three days of work this week: today, tomorrow, and Thursday. I had yesterday off, and I don't work Fridays (YB Near isn't open on Fridays, anyway). My off-time was spent fairly constructively, studying GRE materials, etc. Can't say that I did anything special for Memorial Day, but on Sunday I did go to a "family gathering" of sorts with my brother David.

I'm still trying to figure out how best to market my speaking gigs. Perhaps the best thing to do is to hit up the local Korean community and start there, but I suspect that the primary audience for a talk about glioblastoma and the need for proactive patient advocacy will be found elsewhere. So as the marketers would ask: who's the target demographic? If you've visited the eBay listing, you know that I took a stab at what I thought the target market was: friends and families of GBM victims. But even though GBM is the most common of the various types of brain cancer, it's still fairly rare in terms of the entire US population. I can't possibly expect to gather those scattered folks together for a series of speaking engagements.

Hm. Puzzles, puzzles.

Meanwhile, back to the grind.


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