Thursday, February 09, 2017

Ave, Charles!

Charles, now settled in Boston, writes about his experience at the Extreme Beer Fest that took place just last week. If you're a beer connoisseur, you'll thoroughly enjoy his piece. As a beer troglodyte, I discovered that people who name their own beers have a cringe-inducing sense of humor. But Scott Adams might argue, from a persuasion standpoint, that it doesn't matter if a name sucks: what matters is that you remember it and continue to associate it with the correct beer. By that standard, then: the more cringe-inducing, the better.

Guess I should get back to brewing my Pikachu's Hot Load—a special blend that incorporates healthy doses of saffron, lightning, and rabbit semen.


Charles said...

Some other actual names of beers I tried:

*Coolship Sour Sauce (one of the many very good American wild ales I had, despite the "too hip for my pants" name)
*Most Important Beverage of the Day (a pretty good milk stout... get it?)
*Kosmic Mother Funk Grand Cru (rather disappointing given the name; turned out to be my least favorite sour)
*Hop Gose Weasel (Gose is a type of sour beer; this one was also very good, and I have to admit that the name did make me chuckle. In my defense, I had already had a lot of beer by that point.)

Bonus points to "Salted Caramel Popcorn Gose" for tasting exactly like its name.

Had I exercised more foresight, I probably could have done an entire entry on cringe-worthy beer names. As it was, I was just interested in quaffing.

Kevin Kim said...

Scary, those names.

And what's a "Gose," that it should appear in two beers' names?