that Gillette "toxic masculinity" ad

Here's a snippet of Jordan Peterson's reaction to the recent self-righteously virtue-signaling PC ad by shaving company Gillette:

Here's Ozzy Man, paying lip service to the PC crowd:


And here are two reminders of where Ozzy Man actually stands. First:


Second (not for the shy and prudish):


In case you missed the original Gillette commercial, it's here.

A "parody" version of the commercial, which is more like a snide commentary than an actual parody—and is more thought-provoking than funny—is here.

The idea that corporations ought to be "woke" is so financially suicidal as to be hilarious. "Get woke, go broke" is the chant over at Instapundit, and it's been taken up by others who are sick of the PC malaise. Why would you stake your business on a strategy that alienates at least half the country? Why not avoid politics altogether if you're trying to sell to the largest number of people possible?

The problem is, as many in the alt media have pointed out, that we're living in a moral panic, so it's necessary to declare ourselves in order not to be overrun and torn apart by the puritanical outrage mobs. In that light, I can see why Ozzy Man might be thinking about his own survival. He's pulling a Bill Burr: skirting the edge, playing both sides of an issue, and just trying to remain funny and relevant. Do I admire Ozzy Man for his savvy pragmatism in these dangerous times, or do I despise him for his apparent moral cowardice?

One last thing: Peterson, in the above video, notes the similarities between big government and big corporations. I hit on this years ago when I drew this little cartoon that made much the same equivalence:

Bureaucratic mediocrity. It's what we settle for, time and again.