Wednesday, January 25, 2023

"The Menu": another anticapitalist film?

I've seen a lot of commentary suggesting that "The Menu" is yet another in a long line of anticapitalist films to come out of Hollywood (one of the most capitalistic American industries out there). The movie makes a point of dwelling on how put-upon the service industry can be, how frustrating it is to watch what started out as passionate creativity curdle into hollow performances for an unappreciative elite—the evil price of success. Chef Slowik specifically professes guilt about participating in such a system, about elevating his craft to the point where only a select few can experience it—and no one in that elite group appreciates his efforts. So on the surface, "The Menu" sure does seem anticapitalistic.

But hang on. There's a meaningful scene in which "Margot" sneaks into Chef's personal domicile, and at one point, she spies a framed news article on the wall—an article with a photo. The image shows a young Slowik as a burger-flipper with a huge smile on his face (a biographical fact that will have relevance later), and the article informs us that Slowik was named Employee of the Month. The anticapitalistic take on this scene is that this is Slowik in his younger, purer days, back when what he did was a joy and had nothing to do with money. But the capitalistic take is that Slowik, as a burger-flipper in a burger joint, was already part of the system back then. The fact that the joy of cooking had left him had nothing to do with capitalism and everything to do with what Slowik had shifted his focus to: pleasing the big spenders. There was nothing inevitable about this. It was Slowik's choice to move in that direction; the parasites who found him would only have found someone else had Lillian Bloom not discovered him. None of this is inherent to capitalism: parasites infest all structures.

So I don't see capitalism as the enemy here. You can live within a socialist/communist system and still experience a hollow, meaningless existence. If anything, living in such a system is more likely to make you feel hollow than capitalism ever will. Does this make capitalism perfect? No, of course not. Are things like anomie and dissatisfaction possible dangers within the capitalist paradigm? Of course they are, but such dangers are not uniquely capitalistic.

I therefore reject the idea that "The Menu" is another anticapitalistic screed.



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